How to Build an SEO Strategy from Scratch (For Small Businesses)

How to Build an SEO Strategy from Scratch

Month 1: Foundation

• Run a free audit and fix every critical issue
• Claim and complete your Google Business Profile
• Submit your sitemap to Google Search Console
• Set up Google Analytics

Month 2: Content

• Create a page for every service you offer (300-500 words each)
• Write 2 blog posts answering customer questions
• Add your city and service area to every page

Month 3: Reviews & Citations

• Ask every customer for a Google review (aim for 10+)
• Get listed on Yelp, Facebook, and Apple Maps
• Join your local chamber of commerce

Month 4: Optimization

• Re-audit and fix any new issues
• Improve your 3 most important pages
• Add internal links between related pages

Month 5: Content Expansion

• Write 2 more blog posts
• Create a FAQ page
• Add customer testimonials to your site

Month 6: Analysis & Growth

• Review your analytics — what's working?
• Double down on what's driving traffic
• Start building backlinks through partnerships

Time commitment

2-4 hours per month. That's it. Consistency beats intensity.

Run a free audit and start your 6-month plan today.