Content Marketing for Small Business: What to Write and Why

Content Marketing Works

You don't need a massive budget or a dedicated marketing team. You just need to answer the questions your customers are already asking.

Why Content Marketing

• Businesses that blog get 55% more website visitors
• Content marketing generates 3x more leads than paid search
• 70% of consumers prefer learning about a company through articles rather than ads
• Content keeps working — a blog post from 2 years ago can still bring in customers today

What to Write About

1. Answer customer questions. What do customers ask you every day? "How much does X cost?" "How long does Y take?" "What should I look for in Z?" Write posts answering these questions.

2. Show your work. Before/after photos, case studies, project walkthroughs. Customers love seeing real results.

3. Local guides. "Best coffee shops in [neighborhood]," "Top 5 things to do in [city]," "Complete guide to [local event]." These rank well and attract local customers.

4. How-to content. Teach people something related to your industry. A plumber writing "How to prevent frozen pipes" positions themselves as the expert.

5. Industry insights. Share your take on trends, new regulations, or common misconceptions in your field.

How Often to Publish

• Minimum: 1 post per month
• Good: 1 post per week
• Great: 2-3 posts per week

Consistency matters more than frequency. One great post per month beats four mediocre ones.

How Goodly Helps

Our AI Content Studio generates SEO-optimized blog posts, social captions, and email copy in seconds. Tell us about your business and get publishable content instantly. Try it free at https://searchgoodly.com/content-studio.