Content Marketing for Small Businesses: What to Write When You Have Nothing to Say

Content Marketing for Small Businesses

'Do I really need a blog for local SEO? I run a landscaping business. I don't have time to write blog posts about mulch.'

This Reddit post has 198 upvotes. Here's the truth: you don't need a blog. You need content that answers customer questions.

What to write about

1. FAQ pages — 'How much does a water heater replacement cost?'
2. Service pages — one page per service you offer
3. Location pages — one page per city you serve
4. How-to guides — 'How to prevent frozen pipes'
5. Comparison pages — 'Tankless vs traditional water heater'

How to find topics

1. Ask your customers what they Google before calling you
2. Check Google's 'People also ask' section
3. Use AnswerThePublic.com (free)
4. Look at what your competitors are writing about

How much to write

300-500 words per page is enough. Answer the question clearly. Include your city. Add a call-to-action.

Run a free audit and see if your content is helping or hurting your rankings.