How to Create Location Pages That Rank for Multiple Cities
If you serve multiple cities, create a unique page for each one. Each page needs: unique content (different landmarks, neighborhoods, customer stories), unique title and description with the city name, embedded Google Map, local reviews from that city, and local photos. Never copy-paste the same page and just change the city name — Google will penalize you. Run a free audit on each location page and see if they're unique enough.