Dental SEO: How to Get More New Patients From Google
New Patients Are Searching for You Right Now
Every month, hundreds of people in your area search for a dentist. If your practice isn't on page one, they're booking with your competitors.
The Dental SEO Playbook
1. Complete your Google Business Profile. Add your insurance list, services, office photos, and hours. Dental practices with complete profiles get 3x more new patient inquiries.
2. Get more patient reviews. Practices with 50+ reviews dominate local search. Send a follow-up text or email after every appointment with a direct review link.
3. Create procedure pages. Dedicated pages for cleanings, crowns, implants, Invisalign, and emergency dentistry help you rank for specific searches.
4. Add before/after photos. With proper alt text and patient consent, these images help you rank in Google Image search and build trust.
5. Optimize for "near me" searches. "Dentist near me," "emergency dentist [city]," "pediatric dentist [neighborhood]" — these are your money keywords.
Run a free audit at https://searchgoodly.com/audit to see how your dental practice ranks.