Why Your Google Business Profile Is Costing You Customers

Your Google Business Profile is your storefront on Google. When someone searches 'plumber near me,' Google shows a map with 3 businesses. If you're not in that 3-pack, you're invisible.

The 5 most common GBP mistakes

Unclaimed profile — 36% of small business GBP listings are unclaimed
Wrong category — 'Restaurant' instead of 'Italian Restaurant'
No photos — businesses with photos get 42% more direction requests
No reviews — businesses with 40+ reviews dominate local search
Inconsistent NAP — name, address, phone must match everywhere

How to fix it

Claim your profile at google.com/business
Pick the most specific category
Add 10+ photos
Ask every happy customer for a review
Make sure your NAP is identical on your website, Yelp, and Facebook

Run a free GBP audit and see exactly what's missing.