How to Get Found on Google Maps: A Small Business Guide
Why Google Maps Matters for Small Business
When someone searches "best pizza near me" or "plumber in Austin," Google Maps is often the first thing they see. The "local 3-pack" — the top 3 business listings that appear with a map — gets the majority of clicks.
The Numbers
- 76% of people who search for something nearby visit a business within 24 hours
- 28% of those searches result in a purchase
- 46% of all Google searches are looking for local information
5 Steps to Get Found on Google Maps
1. Claim and verify your Google Business Profile. This is step one. Go to google.com/business and claim your listing. Google will mail you a postcard with a verification code.
2. Fill out every field. Businesses with complete profiles are 2.7x more likely to be considered reputable. Add your hours, phone number, website, services, and photos.
3. Get reviews — and respond to them. Businesses with 40+ reviews earn 3x more clicks. Ask happy customers to leave a review. Always respond — even to negative ones.
4. Add photos regularly. Listings with photos get 42% more requests for directions and 35% more clicks to websites. Add new photos at least once a month.
5. Keep your information consistent. Your business name, address, and phone number (NAP) should be identical everywhere — your website, Google, Yelp, Facebook, and any directories.
How Goodly Helps
Our Google Business Profile audit scans your listing for missing information, checks your review response rate, and compares you to competitors in your area. Run a free audit at searchgoodly.com/audit.