How to Do an SEO Audit for Your Small Business Website

How to Do an SEO Audit for Your Small Business Website

An SEO audit sounds intimidating. It's not. Here's exactly what to check — in plain English.

1. Meta tags (2 minutes)

Check your title tag (50-60 chars) and meta description (120-160 chars). Are they unique for every page? Do they include your keywords and city?

2. Headings (2 minutes)

Every page needs exactly one H1. Check yours. Is it descriptive or just 'Home'?

3. Images (5 minutes)

Check 10 random images. Do they have alt text? Are the file sizes reasonable?

4. Page speed (30 seconds)

Run Google PageSpeed Insights. Score below 50? Compress your images.

5. Mobile-friendly (30 seconds)

Run Google's Mobile-Friendly Test. Does your site pass?

6. Google Business Profile (5 minutes)

Is it claimed? Complete? Do you have 10+ photos? Are you getting reviews?

7. Content (10 minutes)

Do your key pages have 300+ words? Do they answer customer questions?

Or just run a free audit and get all of this in 30 seconds.