Local SEO Checklist: 15 Things to Fix Before Your Competitors Do

Local SEO Checklist: 15 Things to Fix

Google Business Profile

1. Claim and verify your profile
2. Fill out every field completely
3. Add 10+ photos
4. Post weekly updates
5. Respond to all reviews

On-Page SEO

6. Include your city in title tags
7. Add your address to every page footer
8. Create location-specific pages if you serve multiple areas
9. Embed a Google Map on your contact page

Citations & Links

10. Get listed on Yelp, Facebook, Apple Maps
11. Ensure NAP (name, address, phone) is identical everywhere
12. Get listed in local business directories
13. Partner with complementary local businesses for backlinks

Content

14. Create content about local topics and events
15. Answer questions people in your area are searching for

Run a free local SEO audit and see what you're missing.