How to Optimize Your Google Business Profile for More Calls

Use your real business name. Don't stuff keywords — Google penalizes this.

Must be accurate. This determines where you show up on the map. Use a real address, not a PO box.

Use a local number with your area code. Not an 800 number.

Include regular hours AND holiday hours. Update them when they change.

Link to your homepage or a specific landing page.

List everything you offer. Be specific. 'Emergency pipe repair' not just 'Plumbing.'

750 characters. Include what you do, where you are, and what makes you different. Use keywords naturally.

Add at least 10. Storefront, interior, team, products, happy customers. Add new photos weekly.

Post weekly. Updates, offers, events. Think of it as a mini social feed.

Seed common questions and answer them yourself.

Ask every happy customer. Respond to every review. This is your #1 ranking factor.

Run a free GBP audit and see exactly what's missing.