Page Speed SEO: How a 1-Second Delay Costs You 7% of Conversions

Page Speed SEO: How a 1-Second Delay Costs You 7% of Conversions

Google uses page speed as a direct ranking factor. If your site is slow, you rank lower. Period.

The numbers

• 53% of mobile visitors leave if a page takes more than 3 seconds to load
• A 1-second delay reduces conversions by 7%
• Pages that load in 2 seconds have a 15% bounce rate. At 5 seconds, it's 38%

How to fix it

1. Compress your images (TinyPNG is free)
2. Enable browser caching
3. Use a CDN (Cloudflare has a free tier)
4. Minify CSS and JavaScript
5. Remove unused plugins and scripts

Run a free page speed test and see how your site scores.