How to Do an SEO Competitor Analysis (Step-by-Step Guide)

How to Do an SEO Competitor Analysis

Step 1: Identify your real competitors

Don't guess. Google your main keywords. The businesses ranking above you are your real competitors — not the ones you think are competitors.

Step 2: Audit their websites

Run a free audit on each competitor. Compare their scores to yours. Where are they stronger? Where are you stronger?

Step 3: Analyze their keywords

What keywords are they targeting? Look at their titles, headings, and content. What are they ranking for that you're not?

Step 4: Study their content

What content do they have that you don't? What questions are they answering? What's their content quality like?

Step 5: Check their backlinks

Who's linking to them? Can you get links from the same sources?

Step 6: Review their Google Business Profile

How many reviews do they have? What's their rating? How often do they post?

Step 7: Find the gaps

List every area where they're beating you. Prioritize by impact. Fix the biggest gaps first.

Run a free competitor analysis and see exactly where you stand.